LoanPerformance Names Visini VP of Marketing
San Francisco, CA - August 11, 2004 - LoanPerformance, a leading data research and analytics provider for the mortgage industry and Wall Street, today announced the appointment of Robert W. Visini as vice president of marketing. Visini brings to the company 30 years of experience in financial services marketing, branding and advertising.
Responsible for all LoanPerformance marketing functions, Visini oversees company and product branding, advertising, lead generation, marketing communications, corporate communications, and the corporate Website.
“LoanPerformance is in a period of extraordinary growth and we need someone with Bob’s expertise to help articulate our value proposition to the market,” said Dan Feshbach, President and CEO. “Bob will take the lead in helping us roll out several major new products and services in the coming months while keeping LoanPerformance top-of-mind among mortgage lenders, servicers and investors seeking data and analytics solutions.”
Bob's career includes extensive experience in financial services industry marketing. Prior to joining LoanPerformance, he was vice president of marketing for Ellie Mae, Inc., a leading provider of desktop origination and Web-enabled technology for the mortgage industry. His prior executive experience includes senior director of corporate marketing at Niku, an enterprise software applications provider, vice president, director of marketing for Bank of America's business banking and mortgage divisions, and vice president, director of branch marketing for Wells Fargo Bank. Visini has also held executive positions with leading branding and advertising agencies including McCann Erickson, Foote, Cone and Belding, and Ketchum Advertising.
Visini graduated magna cum laude with a bachelor of arts degree in international business from San Francisco State University. He has taught both marketing and advertising at SFSU, as well as at the University of San Francisco.
About LoanPerformance
San Francisco, CA-based LoanPerformance (formerly MIC) is a leading data, research and analytics company serving the mortgage industry and Wall Street. LoanPerformance tracks the payment performance of 90% of the outstanding prime
mortgages in the U.S, 65% of the outstanding subprime market and 80% of the private (non-agency) mortgage securities market. LoanPerformance aggregated databases and analytical tools enable financial service institutions, Wall Street analysts, and mortgage investors to make more informed decisions by integrating robust data and analytics into their credit risk and securitization processes.
For more information, visit www.loanperformance.com, or call 415-536-3500.
©2004, LoanPerformance. All Rights Reserved.
Media contact
John Lewis
Campbell Lewis Communications
202.261.6548
john@campbelllewis.com
